Better Connections Plan
Better Connections Plan is Virgin Media O2’s new environment, social and governance (ESG) strategy centred on three bold pledges to connect communities across the UK via network improvements, reduce its impact on the environment and continue to champion inclusivity.
While the strategy was solid, the visuals were tired and corporate. I was tasked with creating a fresh visual identity to bring the plan to life. The new visual identity centred on a simple playful illustration style based around environment, network and people.
The visual identity was rolled out across PowerPoint slides, web pages, infographics, environmental office graphics, and even a safety awareness box sent out to field engineers as they worked to improve the network.
