Blue Mondays
O2 we're planning to launch a brand-new customer reward initiative within the Priority app to reward Priority members for their loyalty - bringing them exclusive experiences, giveaways and prizes every week, just for being on O2.
Working as a creative team with a copywriter, we created and developed the concept of Blue Mondays. The concept gave O2 the opportunity to own the most depressing day of the week, and then juxtapose it with a fresh, bold visual identity and upbeat tone of voice. The use of 'Blue' in the name and throughout the visual identity meant we could build strong brand attribution back to O2.
I developed the visual identity system across digital, print and retail, as well as creating a design toolkit to help with the roll out internally and with external agencies.
The project won Creative Pool Annual 2025 People's Choice Awards.
Key Visuals.
Priority app.
Imagery.
Typography.
Retail.
Toolkit.
