Change Team is Virgin Media’s newly formed in-house digital tech team responsible for looking after all digital platforms and tech innovation. As part of their formation, the team leaders strategised 5 core behavioural principles, and they wanted these principles brought to life to inspire the team of their core founding values, as they continued to grow.
Some of the principles were direct and abstract in tone, so I created a suite of playful team-themed illustrations with an expressive typography style and bright colour palette to bring some much-needed warmth to the overall feel of the principles, helping them feel human and inspirational, rather than cold and instructional.
01. Take accountability.
02. Work with value in mind.
03. Choose pace over perfection.
04. Make others succeed.
05. Adapt to the challenge.
Manifesto poster series.
