The Challenge.
A brief to create a fresh design and illustration style for Microbrewery DEYA and
re-design its pale ales as part of a mini-series.
re-design its pale ales as part of a mini-series.
The Thinking.
I selected a vibrant colour palette with warm and cool colours to bring energy and calmness to the illustrations. I wanted to keep the illustration style bold and simple with emphasis on layering to create depth within the landscape scenes. Each can design was inspired by the playful names of the ales, with subtle nods to the flavours and ingredients to give each can a fresh and unique look and feel.
Responsibilities.
Illustration, Packaging design
