The Challenge.
With impending GDPR rule changes, Nissan needed their customer base to 'say yes' and opt-in to continue receiving exclusive content and personalised offers. We were given four brand values to bring the campaign to life - Exploration, Imagination, Technology and Simplicity.
The Thinking.
Nissan clients had asked us not to feature any Nissan cars or previous campaign assets, so we had a blank canvas to work from. We decided to create a bold design style for the campaign that would stand out amongst a sea of marketing content. Working across direct mail and email, we combined thought-provoking imagery with impactful typography to bring the four brand pillars to life.
For a small group of Nissan's longest-standing customers, poster cards were given out with the Direct Mail as a thank you for their customer loyalty.
Responsibilities.
Art Direction, Design
Posters.
